Archive for the ‘Instructional’ Category

(That’s what she said??) Deadlift day, baby!  The best day of the week as there is no better way to start the week than by picking up something challenging and putting it back down a few times, and you know for a fact that having done it right, you will leave the gym stronger than [...]

I studied marketing as an undergrad and worked in the advertising world for three years before going back to school for meatheady stuff. I know a thing or two about brand packaging and how mere presentation of a product can sell a customer, so I am keenly aware that naming an exercise a Hell Trot [...]

We will ultimately be posting how to’s for all of the major important lifts like deadlifts, hang cleans, jerk, etc. so that you can start to do them from your own gym. That said, some of the best strength exercises are those that are used as a compliment to the larger lifts.  Often times lifting [...]

I’ve never been the cheating type.  To me, it just never made any sense not only from a moral perspective but from one of reason.  If you don’t like the person then just break up with them.  Much like SoCal girls that wear Uggs when it’s in the high 50′s, I’ve just never related.  But [...]