Written by Dave Thomas
We hate discomfort. It forces us to internalize some things we may suck at, and in a societal pace that is only getting faster, we do everything we can to “hack” success, bypass the struggle and get ourselves to the podium immediately. If it doesn’t work, we usually stop and go do something else, very rarely forcing ourselves to deal with adversity or the realization that, “Holy shit. I am bad at this”.
There’s benefit to being bad, especially if you ever want to be good.
Gym, business, job, relationships. We’re all guilty of it in some capacity.
The end result is that we decreasingly have the ability to cope with the growth process on the way towards success, and we look for hacks.
If it’s not now, we rarely chase it.
We are very quick to toss “expert” or “professional” on our tagline when in reality, it’s perfectly okay to be “novice” or “amateur”. In fact, I believe that people will respect you more for your self-awareness to realize you don’t know everything.
The growth and the journey are not only where all the fun lies, but it’s where all of the lessons lie, too.
I think this especially rings true in the fitness industry and wanting to achieve a brand before we obtain the knowledge.
My career has taken time, but it’s been filled with necessary lessons and skill developments that I would have learned no other way.
In 2009, I started out as a personal trainer with zero clients. Facebook was still new. Instagram, Snapchat and whatever else didn’t exist so I ran ads through Craig’s at $30 a pop, which was a ton of money to me then.
I picked up one client, then after a few months, he referred another.
Holy shit. Two clients!
This process repeated itself at a reasonable enough rate for one year that I had enough clients to start a second phase of that business, a boot camp.
One year after that, I partnered with Pritz to open our first Performance360 Gym in 2011. Still before social media is what it is today so we relied on walking on foot to put flyers on doors and cars. For three years, we hustled and grew and we barely paid ourselves enough money to make ends meet.
Now, seven years after my first client we are beginning to see the hard work manifest into something.
Today, I see people open a gym who have never been a coach or trained people.
We want to throw four hundred on the barbell in month three, we want to test out of beginner classes as fast as humanly possible because heaven forbid, we have the internal discussion with ourselves that we’re beginners.
One thing a former teacher of mine, Spencer Aiken, instilled in me during my first days of classes was, “Never call yourself an expert. I’ve been in this business twenty years and I still don’t know everything”.
Perhaps it doesn’t have to take you years like it did me, and there are certainly others out there who have achieved more in less.
If get rich and famous quick is what you’re after, godspeed. There’s certainly ways to do that in today’s marketing landscape.
I just know that every single step along the journey of Performance360 was absolutely critical to the next, and that there’s no possible way we could have evolved into where we are today without every single one of them.
There’s nothing wrong with eagerness to begin doing well quickly. However, when we skip the struggle, we skip all of the learning that comes with desperation and grind.
I have kept my original kettlebell as part of our equipment stock because every time I see it, I am reminded of all that has come before where we are now and that there is no hacking the process.
That for anything that I wish to achieve, I better be ready to struggle to obtain it.
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